Search Engine Optimisation (SEO) is an essential element in maintaining your web presence. Let’s talk a little about WHY that’s true:
- A great looking website is of no use to you unless you’re getting visitors
- If your site is getting visitors and they’re not sticking around you’re going to be penalised by the internet overlords. Then no one else will see your site.
- Good design and good SEO should go hand in hand. The user-experience of your website will have an impact on how well your site ranks
What is SEO?
In the most simple terms it’s all about giving accurate information about your site to the little crawly things on the internet who report back on searches that users plug into search engines.
Those users people are your potential visitors – they make their decisions based on the information served up to them, and if they arrive on your site and feel like they been conned into arriving, they’ll turn on their heel and disappear, and then you’ll be rapped over the knuckles by the overlords – and they don’t take any prisoners.
Making sense so far?
Excellent. It’s vital for your business that the right visitors find your site and that they’re happy with what they find there. Good website design is focussed on the user-experience (UX) and a well designed and hosted site should already be partially optimised for SEO.
We’ll work with you on pulling the whole thing together and give you hints and tips on what you need to do on an ongoing basis. If you prefer we can take on the management of that for you.
On-site SEO is the practice of making sure that your site is designed and built properly so that your information is presented to both your visitors and search engines in the most effective, usable way possible. We believe in designing sites for humans. Your website visitors are key to your business and it’s important to make sure that your website is as usable, easy to navigate, and as relevant as possible for your visitors. This is the true essence of on-site search engine optimisation.
We can conduct a full website audit for you to analyse your on-site seo and identify areas that need improvement. We’ll work to resolve any issues we find, or simply present you with our findings and let your team make the recommended changes.
Off-site SEO is the more difficult part of Search Engine Optimisation. The process of acquiring links to your site so that visitors can find your website and you show up in the search engines.
Both on-site and off-site SEO should be an ongoing process if you want your website to continue to be successful, and it can take some time to see results depending on the level of competition in the market your business operates in. We pride ourselves in providing our customers with effective Search Engine Optimisation that doesn’t break the bank, using methods that aren’t going to spam the search engines and get your site penalised.
We will help you to understand the things you can do yourselves to keep your website fresh and keep visitors coming in. We can also help you become successful in the local search results, so that you can target customers in your area.
Using a raft of tools, we’ll conduct backlink analysis, check out your competitors, identify the gaps and help put a program in place to improve things for you. Whether you are planning a new site or have an existing one that is under performing, contact us to find out how we can help.
If you are running a business then there is every likelihood that you are specifically targeting customers in a particular geographical area, or in a number of different locations.
You want your website and your appearance in search results to reflect that. Our local SEO services will help to make sure that you show up when people are searching for the services that you offer, in the area that you offer them in.
Pay per click (PPC) advertising
Pay per click advertising (e.g. Google Adwords, Bing Adcentre, Facebook Ads, Instagram), also often known as Search Engine Marketing (SEM) can be a very effective way of marketing your business.
It can also be a very quick way of spending large sums of money – bringing people to your website only to have them leave again without spending any money on your products or services.
We can help you run your ppc advertising campaigns cost effectively, ensuring you’re not throwing away your hard-earned profits.
Our webmaster service, where we manage your website for you is the perfect complement to our SEO services. As well as reporting our findings we’ll help you implement them on your website, and work with you to continue the process of improving your website’s ranking.
To discuss any of the above options please get in touch with us and find out how we can help your business.