You may have heard the term Search Engine Optimisation or SEO used when talking about websites. You may have been told that it is a must do for your website and the term is often mentioned in conjunction with large sums of money.
The truth of the matter is that having a good looking site is of no use whatsoever unless you are getting visitors. But even just getting visitors to your site is not enough, if they aren’t sticking around. It’s important for your business to get the right visitors to your site and to make sure that your visitors know they have reached the right place.
Good website design by its nature goes some way towards good SEO and a well designed site should already be partially optimised.
On site SEO
On site SEO is the practice of making sure that your site is designed and built properly so that your information is presented to both your visitors and search engines in the most effective, usable way possible. We believe in designing sites for humans. Your website visitors are key to your business and it’s important to make sure that your website is as usable, easy to navigate and relevant as possible for your visitors. This is the true essence of on site search engine optimisation.
Off site SEO
Off site SEO, is the second and more difficult part of search engine optimisation. The process of acquiring links to your site, so that visitors can find your website and you show up in the search engines.
Both on site and off site SEO should be an ongoing process if you want your website to continue to be successful and it can take some time to see results, depending on the level of competition in the market your business operates in. We pride ourselves in providing our customers with effective search engine optimisation without the need to break the bank, using methods that aren’t going to spam the search engines and get your site penalised. We will help you to understand the things you can do yourselves to keep your website fresh and keep visitors coming in. We can also help you become successful in the local search results, so that you can target customers in your area. Whether you are planning a new site or have an existing one that is not performing, contact us to find out how we can help.
If you are running a business then there is every likelihood that you are specifically targeting customers in a particular geographical area, or in a number of different locations. You want your website and also how you appear in search results to reflect that. Our local SEO services will help to make sure that you show up when people are searching for the services that you offer, in the area that you offer them in.
Pay per click (PPC) advertising
Pay per click advertising (e.g. Google adwords, Bing Adcentre, Facebook Ads), also often known as Search Engine Marketing (SEM) can be a very effective way of marketing your business, if you know how to do it properly. If you don’t it can be a very quick way of spending large sums of money bringing people to your website only to have them leave again without spending any money on your products or services. We can help you run your ppc advertising campaigns effectively and make sure you are not throwing money down the drain (or into Google’s pockets!).
Our webmaster service, where we manage your website for you is a good compliment to our SEO services.