We’re all aware of the importance of Search Engine Optimisation (or SEO) these days. We all know it’s an essential part of managing our web presence and something that we absolutely MUST do.
You’re possibly used to people trying to persuade you that it’s a dark art that you’ll end up paying a fortune for…
Let’s talk about SEO and why it’s so important:
- Having a good looking website is of no use whatsoever unless you are getting visitors – if no one ever sees your site, they can’t compliment you on it
- Even if your site is getting hits, if they aren’t sticking around you’re going to be penalised by the internet overlords (and then no one else will see your site)
- Good design and good SEO should go hand in hand
But what is SEO?
In the most simple terms, good SEO is a combination of on and off site SEO (see below). It’s all about giving accurate information about your site to the little crawly things on the internet. These little crawly things present that information to the internet overlords who, in turn, serve it up to the people searching for specific things on the internet. Those people are your potential visitors – they make their decisions based on the information served up to them, and if they arrive on your site and feel like they been conned into arriving, they’ll turn on their heel and disappear, and then you’ll be rapped over the knuckles by the overlords – and they don’t take any prisoners.
Making sense so far? Excellent…
It’s vital for your business to get the right visitors to your site and to make sure that your visitors know they have reached the right place. Good website design by its nature goes some way towards good SEO and a well designed site should already be partially optimised. We’ll work with you on pulling the whole thing together and give you hints and tips on what you need to do on an ongoing basis – or we’ll take on the management of that for you.
On site SEO
On site SEO is the practice of making sure that your site is designed and built properly so that your information is presented to both your visitors and search engines in the most effective, usable way possible. We believe in designing sites for humans.
Your website visitors are key to your business and it’s important to make sure that your website is as usable, easy to navigate and as relevant as possible for your visitors. This is the true essence of on site search engine optimisation.
We can conduct a full website audit for you to analyse your on site seo and identify areas that need improvement. Should you wish, we can also resolve any issues we find, or simply present you with our findings and let your team make the recommended changes.
Off site SEO
Off site SEO, is the second and more difficult part of Search Engine Optimisation. The process of acquiring links to your site, so that visitors can find your website and you show up in the search engines.
Both on site and off site SEO should be an ongoing process if you want your website to continue to be successful, and it can take some time to see results depending on the level of competition in the market your business operates in. We pride ourselves in providing our customers with effective Search Engine Optimisation that doesn’t break the bank, using methods that aren’t going to spam the search engines and get your site penalised.
We will help you to understand the things you can do yourselves to keep your website fresh and keep visitors coming in.
We can also help you become successful in the local search results, so that you can target customers in your area.
We can carry out backlink analysis, check out your competitors, identify the gaps and help put a program in place to improve things for you.
Whether you are planning a new site or have an existing one that is underperforming, contact us to find out how we can help.
If you are running a business then there is every likelihood that you are specifically targeting customers in a particular geographical area, or in a number of different locations. You want your website and your appearance in search results to reflect that.
Our local SEO services will help to make sure that you show up when people are searching for the services that you offer, in the area that you offer them in.
Pay per click (PPC) advertising
Pay per click advertising (e.g. Google Adwords, Bing Adcentre, Facebook Ads, Instagram), also often known as Search Engine Marketing (SEM) can be a very effective way of marketing your business, if you know how to do it properly.
If you don’t it can be a very quick way of spending large sums of money bringing people to your website only to have them leave again without spending any money on your products or services. We can help you run your ppc advertising campaigns effectively and make sure you are not throwing money down the drain (or into Google’s pockets!).
Our webmaster service, where we manage your website for you is a good complement to our SEO services: As well as reporting our findings we can help you implement them on your website.
To discuss any of the above options please get in touch with us and find out how we can help your business.